Category Archives: PR

Jargon Buster – retained PR versus one-off projects

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ARE you tired of being fed lines about sustained marketing approaches? Don’t understand why you can’t just fire off one press release and be famous in all the right places? Check out our quick infographic jargon buster and all the … Continue reading

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Kamikaze magazines: don’t be duped by ‘paid for’ editorial offers

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THERE’S a worrying trend that’s been creeping into magazine publishing over the past few years, and it seems to be getting worse. We tigers are sick to the back teeth of being asked to pay for advertising space in order … Continue reading

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Have you locked out your Facebook fans?

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ARE you wondering why people aren’t engaging with your business on Facebook? Have you set up a page, gathered plenty of ‘likes’, but still nobody’s using your wall? Maybe people are responding to your comments, but they’re still not leaving their … Continue reading

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Horses for courses

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IT’S a small world – especially so when it comes to business. As much as small to medium enterprises try to carve their own niche, there will enevitably be a little bit of cross-over with others in a similar field. … Continue reading

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Pack a punch with pictures: part 1

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IF US Tigers had a pound for every time we’ve seen promotional opportunities missed because companies have failed to come up with decent photographs we’d be very ‘fat’ cats. Photographs are one of the most commonly neglected areas of business … Continue reading

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It’s not that brands are bad, it’s that they’re doing it badly!

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WE were disappointed to read this morning’s Telegraph article claiming Brits are fed up with brands cluttering up their social media space. Being huge advocates of social media for business, we decided to dig a bit deeper and find out … Continue reading

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Fresh is best, says Google

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SEARCH engine giant Google has been tweaking its algorithms again and this time, it’s claimed the changes will affect more than a third of all searches. The modification – hailed as “a significant improvement to our ranking algorithm” by Google … Continue reading

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Quite Remarkable: How to use QR codes for business

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A WHILE back, using Facebook, we asked you which of these four subjects you’d like us to blog on: Generating Positive PR Effective use of QR Codes Public speaking Capitalising on Twitter search options Well, (drum roll please) the results … Continue reading

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Google drops Twitter

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BLIMEY! What a lot of fuss and panic. Mass hysteria. Social media spammers running around like headless, errm, twickens… Okay, so maybe there’s just a smidgeon of hyperbole in our intro but, really, Google’s suspension of its Realtime Search isn’t … Continue reading

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Ten top tips for business PR

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AT Turquoise Tiger, we like nothing more than a challenge. So, when we asked YOU what you’d like us to blog about, we had every intention of delivering. Thing is, we’ve had a veritable smörgåsbord of requests. Wow – you … Continue reading

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