Category Archives: Media

What’s your business personality?

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EVERY business has a personality. Well, it does, doesn’t it? Some are young and funky (or old and funky), some are quirky, some are geeky, some are strict and serious and some are – let’s face it – just a … Continue reading

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How to be really, really disappointed by social media

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IN business, it’s important to stay ahead of the game. No matter how well you thought you knew your sport when you trained, back in the 80s or 90s, you can guarantee things will have changed considerably since. Business is … Continue reading

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Kamikaze magazines: don’t be duped by ‘paid for’ editorial offers

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THERE’S a worrying trend that’s been creeping into magazine publishing over the past few years, and it seems to be getting worse. We tigers are sick to the back teeth of being asked to pay for advertising space in order … Continue reading

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Pack a punch with pictures: part 1

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IF US Tigers had a pound for every time we’ve seen promotional opportunities missed because companies have failed to come up with decent photographs we’d be very ‘fat’ cats. Photographs are one of the most commonly neglected areas of business … Continue reading

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Posted in marketing, Media, PR | Tagged , , , , , , , | 3 Comments

What’s wrong with telling the truth?

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US Tigers pride ourselves on authenticity. We like to be transparent and we like the businesses we work with to understand exactly what we’re doing for them. That’s how it should be, right? See no evil, speak no evil, hear … Continue reading

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Posted in business, LimeStripes, marketing, Media, social media, twitter | Tagged , , , , , | 4 Comments

Too much social media jargon makes a twit!

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A FEW weeks back, Turquoise Tiger was asked to deliver a social media presentation to members of a national business association in Birmingham. Not only do I love the sound of my own voice, but I LOVE public speaking and social … Continue reading

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Posted in business, facebook, Media, PR, social media, twitter | Tagged , , , , , , , , , | 4 Comments

Great big neon sign of the times

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WE’VE been telling you for long enough and now it’s time to take notice. It’s so important, in fact, that we’ve spelled it out for you with a big, fat, neon sign. Why? Google has made some massive changes to … Continue reading

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Posted in General, Media, PR | Tagged , , , , | 17 Comments

Social networking… a balm for small businesses

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It’s no secret that us tigers are avid supporters of social media for business, and those of you who read our last blog will know why. That said, we could purr and roar until our stripes fell off and some … Continue reading

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Posted in General, Media, PR | Tagged , , , , , | 3 Comments

Why does my business need social media?

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A few weeks back, I was asked to deliver a social media presentation to local businesses. The title was Social Media and the Online Revolution. It’s not the first time I’ve advised in this way, and I’m sure it won’t … Continue reading

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Posted in General, Media, PR | Tagged , , , , , , , | 4 Comments

A fair day’s wages for a fair day’s work

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It’s not the first time us tigers have voiced concerns about PR gaining a bad name in certain business arenas; we know some people believe public relations to be expensive and we’ve always worked hard to dispel that myth. In … Continue reading

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Posted in Event Management, Media, PR | Tagged , , , , | 1 Comment