Category Archives: marketing

Dealing with negative feedback on Facebook

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We’ve had a few people asking about ‘negative feedback’ on Facebook lately so, being the helpful cats that we are, we decided to explain all in a blog. The golden rule, as spelled out in large, friendly letters on the … Continue reading

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Posted in facebook, marketing, PR, social media | Tagged , , , , , , , , | 3 Comments

Three steps to marketing gold

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Heather Stanning and Helen Glover have just won Team GB’s first gold medal at London 2012, becoming the first British women rowers to win an Olympic title. Bradley Wiggins has become GB’s greatest ever Olympian after taking gold in the … Continue reading

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Posted in business, marketing, PR | Tagged , , , , , | 4 Comments

Kamikaze magazines: don’t be duped by ‘paid for’ editorial offers

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THERE’S a worrying trend that’s been creeping into magazine publishing over the past few years, and it seems to be getting worse. We tigers are sick to the back teeth of being asked to pay for advertising space in order … Continue reading

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Have you locked out your Facebook fans?

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ARE you wondering why people aren’t engaging with your business on Facebook? Have you set up a page, gathered plenty of ‘likes’, but still nobody’s using your wall? Maybe people are responding to your comments, but they’re still not leaving their … Continue reading

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Posted in business networking, facebook, marketing, PR, social media | Tagged , , , , , , , | 5 Comments

Pack a punch with pictures: part 1

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IF US Tigers had a pound for every time we’ve seen promotional opportunities missed because companies have failed to come up with decent photographs we’d be very ‘fat’ cats. Photographs are one of the most commonly neglected areas of business … Continue reading

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It’s not that brands are bad, it’s that they’re doing it badly!

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WE were disappointed to read this morning’s Telegraph article claiming Brits are fed up with brands cluttering up their social media space. Being huge advocates of social media for business, we decided to dig a bit deeper and find out … Continue reading

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What’s wrong with telling the truth?

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US Tigers pride ourselves on authenticity. We like to be transparent and we like the businesses we work with to understand exactly what we’re doing for them. That’s how it should be, right? See no evil, speak no evil, hear … Continue reading

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Posted in business, LimeStripes, marketing, Media, social media, twitter | Tagged , , , , , | 4 Comments

Fresh is best, says Google

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SEARCH engine giant Google has been tweaking its algorithms again and this time, it’s claimed the changes will affect more than a third of all searches. The modification – hailed as “a significant improvement to our ranking algorithm” by Google … Continue reading

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Quite Remarkable: How to use QR codes for business

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A WHILE back, using Facebook, we asked you which of these four subjects you’d like us to blog on: Generating Positive PR Effective use of QR Codes Public speaking Capitalising on Twitter search options Well, (drum roll please) the results … Continue reading

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Posted in marketing, PR | Tagged , , , , , , , | 1 Comment

Ten top tips for business PR

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AT Turquoise Tiger, we like nothing more than a challenge. So, when we asked YOU what you’d like us to blog about, we had every intention of delivering. Thing is, we’ve had a veritable smörgåsbord of requests. Wow – you … Continue reading

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