Category Archives: marketing

The problem with buying people… or: the trouble with automating Twitter 

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TWITTER WARNING! We’ve just been made aware of a so-called social media pro selling a service promising 100 new Twitter followers a month on a deal that seems too good to be true. We’ve spent the past hour beginning to unravel … Continue reading

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Posted in business, marketing, social media, twitter | Tagged , , , , | 5 Comments

What’s your business personality?

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EVERY business has a personality. Well, it does, doesn’t it? Some are young and funky (or old and funky), some are quirky, some are geeky, some are strict and serious and some are – let’s face it – just a … Continue reading

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Seven Common Twitter Mistakes To Avoid

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UNLESS you’ve been living on another planet (or only just discovered the wonder of Turquoise Tiger, of course), you’ll probably know we PR cats are big fans of Twitter. We provide training to individuals, groups and businesses who don’t quite … Continue reading

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Posted in marketing, PR, social media, twitter | Tagged , , , , , , , , , | 1 Comment

Why we need to keep it clean on Facebook

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KNOW what really yanks our tiger tails? Facebook business page owners trying to get us to exchange likes with them. It’s not that we’re particularly grumpy cats (well, okay, maybe before our first morning coffee), but that kind of like … Continue reading

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Posted in facebook, marketing | Tagged , , , , , , | 1 Comment

How to be really, really disappointed by social media

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IN business, it’s important to stay ahead of the game. No matter how well you thought you knew your sport when you trained, back in the 80s or 90s, you can guarantee things will have changed considerably since. Business is … Continue reading

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Are you selling the experience?

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LOVE it or loathe it, Disney knows how to sell an experience and when they’ve got you captive, they immerse you in that experience. From the moment you walk into that theme park/store you’re transported to a different world where … Continue reading

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Posted in business, marketing, social media | Tagged , , , , , | 1 Comment

A tab too far: why the new Gmail is bad for your business

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BY NOW, many of you will have discovered the new Google email tabs. Great, you might think, how helpful of the Gmail guys to automatically filter my emails for me. That’s brilliant for business, isn’t it? WRONG! Notice the ‘promotions’ … Continue reading

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Posted in Google, marketing, social media | 9 Comments

Facebook competition mistakes: don’t risk deletion

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UPDATE: FACEBOOK  HAS NOW RELAXED COMPETITION RULES… A VICTORY FOR COMMONSENSE. SEE LINK AT BASE OF BLOG. ************************************************************************ BE HONEST. How many of you have thought about running a ‘like and share’ competition on Facebook? They seem like a pretty … Continue reading

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Turquoise Tiger’s vitally important Facebook infograph

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YOU know how it works here at Turquoise Tiger… you ask and we do our best to deliver! Well, we’ve had lots of fine folks asking us for Facebook advice for some time – everything from how big your cover … Continue reading

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Facebook does it again!

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FACEBOOK is making more changes to its feeds and, yet again, messing about with pages. This time, Facebook is creating a new Pages Feed with updates from all the pages we like, completely separate to our News Feed. It’s being … Continue reading

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Posted in facebook, marketing, PR, social media | Tagged , , , , , , , | 6 Comments