Category Archives: business

How’s your bouncebackability?

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IN the Tiger den there’s no such word as failure. That’s not to say that there aren’t disappointments when things don’t go as well as we would like. Every business experience, good and bad, is a learning curve, but only … Continue reading

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Three steps to marketing gold

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Heather Stanning and Helen Glover have just won Team GB’s first gold medal at London 2012, becoming the first British women rowers to win an Olympic title. Bradley Wiggins has become GB’s greatest ever Olympian after taking gold in the … Continue reading

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Posted in business, marketing, PR | Tagged , , , , , | 2 Comments

Is your website a cookie monster?

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EVERYONE with a website seems to be talking about the new EU Cookie Law, despite very few businesses having a firm grip on what’s expected of them and how best to avoid the quoted £500,000 penalty for breaching the rules. … Continue reading

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Posted in business, cookies | Tagged , , , , , , | 1 Comment

Horses for courses

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IT’S a small world – especially so when it comes to business. As much as small to medium enterprises try to carve their own niche, there will enevitably be a little bit of cross-over with others in a similar field. … Continue reading

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It’s not that brands are bad, it’s that they’re doing it badly!

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WE were disappointed to read this morning’s Telegraph article claiming Brits are fed up with brands cluttering up their social media space. Being huge advocates of social media for business, we decided to dig a bit deeper and find out … Continue reading

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What’s wrong with telling the truth?

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US Tigers pride ourselves on authenticity. We like to be transparent and we like the businesses we work with to understand exactly what we’re doing for them. That’s how it should be, right? See no evil, speak no evil, hear … Continue reading

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Posted in business, LimeStripes, marketing, Media, social media, twitter | Tagged , , , , , | 4 Comments

Fresh is best, says Google

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SEARCH engine giant Google has been tweaking its algorithms again and this time, it’s claimed the changes will affect more than a third of all searches. The modification – hailed as “a significant improvement to our ranking algorithm” by Google … Continue reading

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Ten top tips for business PR

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AT Turquoise Tiger, we like nothing more than a challenge. So, when we asked YOU what you’d like us to blog about, we had every intention of delivering. Thing is, we’ve had a veritable smörgåsbord of requests. Wow – you … Continue reading

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Understanding Simple Promotion – a USP for business

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NOT too long ago, a new client asked us: “How can you be experts in PR and social media?” At the time, we thought it was an odd question, in hindsight, it makes perfect sense. The problem is that too … Continue reading

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Too much social media jargon makes a twit!

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A FEW weeks back, Turquoise Tiger was asked to deliver a social media presentation to members of a national business association in Birmingham. Not only do I love the sound of my own voice, but I LOVE public speaking and social … Continue reading

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Posted in business, facebook, Media, PR, social media, twitter | Tagged , , , , , , , , , | 1 Comment