Category Archives: business

The Trouble With Cold Contacts

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TODAY’S incoming cold call went something like this: “Hello. I’m Adam. I’m calling from *****. Are you the home owner?” Tiger Taz: “Yes, I am” Adam: “How are you?” T: “I’m very well, thanks Adam. What are you trying to sell me today?” … Continue reading

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The problem with buying people… or: the trouble with automating Twitter 

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TWITTER WARNING! We’ve just been made aware of a so-called social media pro selling a service promising 100 new Twitter followers a month on a deal that seems too good to be true. We’ve spent the past hour beginning to unravel … Continue reading

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What’s your business personality?

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EVERY business has a personality. Well, it does, doesn’t it? Some are young and funky (or old and funky), some are quirky, some are geeky, some are strict and serious and some are – let’s face it – just a … Continue reading

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How spammers are spoiling social media

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DO you spam your business contacts and clients? “What?” we hear you cry, “No! We don’t spam. We would NEVER spam!” Phew! That’s good to know. Well done you. Jolly good show! What IS spamming, anyway? Well, most of the … Continue reading

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How to be really, really disappointed by social media

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IN business, it’s important to stay ahead of the game. No matter how well you thought you knew your sport when you trained, back in the 80s or 90s, you can guarantee things will have changed considerably since. Business is … Continue reading

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Are you selling the experience?

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LOVE it or loathe it, Disney knows how to sell an experience and when they’ve got you captive, they immerse you in that experience. From the moment you walk into that theme park/store you’re transported to a different world where … Continue reading

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How’s your bouncebackability?

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IN the Tiger den there’s no such word as failure. That’s not to say that there aren’t disappointments when things don’t go as well as we would like. Every business experience, good and bad, is a learning curve, but only … Continue reading

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Three steps to marketing gold

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Heather Stanning and Helen Glover have just won Team GB’s first gold medal at London 2012, becoming the first British women rowers to win an Olympic title. Bradley Wiggins has become GB’s greatest ever Olympian after taking gold in the … Continue reading

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Is your website a cookie monster?

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EVERYONE with a website seems to be talking about the new EU Cookie Law, despite very few businesses having a firm grip on what’s expected of them and how best to avoid the quoted £500,000 penalty for breaching the rules. … Continue reading

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Posted in business, cookies | Tagged , , , , , , | 3 Comments

Horses for courses

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IT’S a small world – especially so when it comes to business. As much as small to medium enterprises try to carve their own niche, there will enevitably be a little bit of cross-over with others in a similar field. … Continue reading

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