Jargon Buster – retained PR versus one-off projects

Share

ARE you tired of being fed lines about sustained marketing approaches? Don’t understand why you can’t just fire off one press release and be famous in all the right places? Check out our quick infographic jargon buster and all the pieces will fall into place! Continue reading

Share
Posted in PR | Leave a comment

Is your website a cookie monster?

Share


EVERYONE with a website seems to be talking about the new EU Cookie Law, despite very few businesses having a firm grip on what’s expected of them and how best to avoid the quoted £500,000 penalty for breaching the rules.

If you’ve found yourself caught up in cookie confusion, the first thing to understand is that the rules aren’t really new at all. In fact, they were introduced in 2011, with the powers that be (in this case the Information Commissioner’s Office) giving everyone a year to get their websites in order. Despite big figures being thrown around the internet, the ICO has already said it’s “most unlikely” that fines will be meted out at this stage. Continue reading

Share
Posted in business, cookies | Tagged , , , , , , | 3 Comments

Kamikaze magazines: don’t be duped by ‘paid for’ editorial offers

Share

THERE’S a worrying trend that’s been creeping into magazine publishing over the past few years, and it seems to be getting worse.

We tigers are sick to the back teeth of being asked to pay for advertising space in order for magazines to run news stories. It goes against every law in journalism, it’s wholly unfair to the business associated with the press release and it breaches some pretty important publishing guidelines. What’s more, as far as we’re concerned, it’s a sure fire way to stop us EVER wanting to place spend with said publication and we’d probably advise our clients to do the same. Continue reading

Share
Posted in marketing, Media, PR | Tagged , , , | 3 Comments

Have you locked out your Facebook fans?

Share

ARE you wondering why people aren’t engaging with your business on Facebook? Have you set up a page, gathered plenty of ‘likes’, but still nobody’s using your wall? Maybe people are responding to your comments, but they’re still not leaving their own posts?

If this is the case, it may well be that you’ve missed a little setting in your page editing suite. It’s really easy to do and, to be honest (sorry Facebook!), the gang in charge haven’t made it that simple for page owners to spot.

So, if your Facebook wall is showing nothing but a string of your own page logo, with only a smattering of comments, it’s time to check your settings. Don’t worry, it’s really simple and the Turquoise Tigers are here to hold your paws.

Continue reading

Share
Posted in business networking, facebook, marketing, PR, social media | Tagged , , , , , , , | 5 Comments

Horses for courses

Share

IT’S a small world – especially so when it comes to business. As much as small to medium enterprises try to carve their own niche, there will enevitably be a little bit of cross-over with others in a similar field.

This is especially evident in the world of business networking. Some groups insist on professional lock-out, others allow a free for all and encourage people from the same industry to find ways of working together. Having been involved with both types of group, the latter set is our favourite – we believe there’s room for everyone in business and there’s no need for hair pulling and eyeball scratching in the scramble to win business. Continue reading

Share
Posted in business, business networking, PR | Tagged , , , , , , | Leave a comment

Pack a punch with pictures: part 1

Share

IF US Tigers had a pound for every time we’ve seen promotional opportunities missed because companies have failed to come up with decent photographs we’d be very ‘fat’ cats.

Photographs are one of the most commonly neglected areas of business marketing plans, yet a decent image library is a really simple thing to create that can reap dividends on the promotional front.

During our time as journalists we’ve seen some of the world’s most groan-worthy shots – from the infamous pointing picture and dull cheque presentations (even if it’s a big cheque, it’s still boring!), through to rows of suits shaking hands –there are far too many to count.
But, oh, for that rare moment of joy – a strong, good quality image that sells a story, really captures the essence of the message and has reader appeal. Continue reading

Share
Posted in marketing, Media, PR | Tagged , , , , , , , | 3 Comments

It’s not that brands are bad, it’s that they’re doing it badly!

Share

WE were disappointed to read this morning’s Telegraph article claiming Brits are fed up with brands cluttering up their social media space.

Being huge advocates of social media for business, we decided to dig a bit deeper and find out what was actually going on. So, we followed the links from the newspaper’s rant, sorry, article, to the people who came up with the statistics – TNS Digital life.

Surprise surprise, the survey actually looked at whether people wanted to BUY PRODUCTS on social media. Well, of course they don’t – that’s not what it’s there for. If we want to buy a product, or to find out more about a particular product, we go to the website, or look at a catalogue or even pop along to our local Argos branch, right? Continue reading

Share
Posted in business, marketing, PR, social media | Tagged , , , , , | Leave a comment

What’s wrong with telling the truth?

Share

US Tigers pride ourselves on authenticity. We like to be transparent and we like the businesses we work with to understand exactly what we’re doing for them.

That’s how it should be, right? See no evil, speak no evil, hear no evil… just concentrate on the good stuff.

So, it seems astounding that we should come under fire from some quarters of the business world for revealing too much. Apparently, when we tell you how social media works, how to generate positive PR for your business or even how to write a blog, we’re letting out too many trade secrets. Continue reading

Share
Posted in business, LimeStripes, marketing, Media, social media, twitter | Tagged , , , , , | 4 Comments

Fresh is best, says Google

Share

SEARCH engine giant Google has been tweaking its algorithms again and this time, it’s claimed the changes will affect more than a third of all searches.

The modification – hailed as “a significant improvement to our ranking algorithm” by Google Fellow Amit Singhall  –  are designed for queries about recent events and hot topics, “recurring events” and “frequent updates”.

Continue reading

Share
Posted in blogs, business, Google, marketing, PR, social media | Tagged , , , , , , , | Leave a comment

Quite Remarkable: How to use QR codes for business

Share

A WHILE back, using Facebook, we asked you which of these four subjects you’d like us to blog on:

  • Generating Positive PR
  • Effective use of QR Codes
  • Public speaking
  • Capitalising on Twitter search options

Well, (drum roll please) the results are in and we have two equal winners – PR and QR Codes Today we thought we’d get the ball rolling by talking about the latter topic. Continue reading

Share
Posted in marketing, PR | Tagged , , , , , , , | 1 Comment