BY NOW, many of you will have discovered the new Google email tabs. Great, you might think, how helpful of the Gmail guys to automatically filter my emails for me. That’s brilliant for business, isn’t it?
Notice the ‘promotions’ tab? How many of you send out e-marketing or newsletters? Chances are, your marketing promotions will now be dumped into this section. And honestly, how many people will check that tab on a regular basis? The very title makes it sound like a secondary spam filter! Continue reading