Author Archives: Taz

A tab too far: why the new Gmail is bad for your business

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BY NOW, many of you will have discovered the new Google email tabs. Great, you might think, how helpful of the Gmail guys to automatically filter my emails for me. That’s brilliant for business, isn’t it? WRONG! Notice the ‘promotions’ … Continue reading

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Posted in Google, marketing, social media | 10 Comments

Social media ROI… the proof of the pudding!

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CAN anyone remember life BSM (Before Social Media)? Today, thousands of businesses across the UK are embracing it, but despite phenomenal uptake, in some quarters the rather cautious jury’s still out when it comes to its true marketing power, its … Continue reading

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Facebook competition mistakes: don’t risk deletion

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UPDATE: FACEBOOK  HAS NOW RELAXED COMPETITION RULES… A VICTORY FOR COMMONSENSE. SEE LINK AT BASE OF BLOG. ************************************************************************ BE HONEST. How many of you have thought about running a ‘like and share’ competition on Facebook? They seem like a pretty … Continue reading

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Posted in facebook, marketing, social media | Tagged , , , , , | 1 Comment

Is your competitor hogging the spotlight?

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You’re sitting there grabbing a quick coffee and leafing through a business magazine as you wait to go into an important meeting when you catch a competitor leaping out at you from the pages. How do you feel? Absolutely fine … Continue reading

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Turquoise Tiger’s vitally important Facebook infograph

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YOU know how it works here at Turquoise Tiger… you ask and we do our best to deliver! Well, we’ve had lots of fine folks asking us for Facebook advice for some time – everything from how big your cover … Continue reading

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Facebook does it again!

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FACEBOOK is making more changes to its feeds and, yet again, messing about with pages. This time, Facebook is creating a new Pages Feed with updates from all the pages we like, completely separate to our News Feed. It’s being … Continue reading

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Posted in facebook, marketing, PR, social media | Tagged , , , , , , , | 6 Comments

Dealing with negative feedback on Facebook

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We’ve had a few people asking about ‘negative feedback’ on Facebook lately so, being the helpful cats that we are, we decided to explain all in a blog. The golden rule, as spelled out in large, friendly letters on the … Continue reading

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Posted in facebook, marketing, PR, social media | Tagged , , , , , , , , | 3 Comments

Jargon Buster – retained PR versus one-off projects

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ARE you tired of being fed lines about sustained marketing approaches? Don’t understand why you can’t just fire off one press release and be famous in all the right places? Check out our quick infographic jargon buster and all the … Continue reading

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Is your website a cookie monster?

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EVERYONE with a website seems to be talking about the new EU Cookie Law, despite very few businesses having a firm grip on what’s expected of them and how best to avoid the quoted £500,000 penalty for breaching the rules. … Continue reading

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Posted in business, cookies | Tagged , , , , , , | 3 Comments

Kamikaze magazines: don’t be duped by ‘paid for’ editorial offers

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THERE’S a worrying trend that’s been creeping into magazine publishing over the past few years, and it seems to be getting worse. We tigers are sick to the back teeth of being asked to pay for advertising space in order … Continue reading

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Posted in marketing, Media, PR | Tagged , , , | 3 Comments