Author Archives: Alison

How’s your bouncebackability?

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IN the Tiger den there’s no such word as failure. That’s not to say that there aren’t disappointments when things don’t go as well as we would like. Every business experience, good and bad, is a learning curve, but only … Continue reading

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Posted in business, business networking, Personal Development | Tagged , , | 1 Comment

Great Britain is for life, not just for the Olympics

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It’s over. After years of planning, London 2012 said goodbye to the world in spectacular style on Sunday night. For 16 days we have laughed, cried, cheered and Mexican waved every step of the way with Team GB, whether at … Continue reading

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Posted in Event Management, General | Tagged , , | Leave a comment

Three steps to marketing gold

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Heather Stanning and Helen Glover have just won Team GB’s first gold medal at London 2012, becoming the first British women rowers to win an Olympic title. Bradley Wiggins has become GB’s greatest ever Olympian after taking gold in the … Continue reading

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Posted in business, marketing, PR | Tagged , , , , , | 4 Comments

Pack a punch with pictures: part 1

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IF US Tigers had a pound for every time we’ve seen promotional opportunities missed because companies have failed to come up with decent photographs we’d be very ‘fat’ cats. Photographs are one of the most commonly neglected areas of business … Continue reading

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Posted in marketing, Media, PR | Tagged , , , , , , , | 3 Comments

Press pack power

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If Turquoise Tigers added up the miles we have prowled around exhibitions up and down the country over the last 20 years, then we’re pretty sure it would run into hundreds, if not thousands. We’ve gone to pretty much every … Continue reading

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Posted in Event Management, PR | Tagged , , , , , , | 3 Comments