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ColdCallersTODAY’S incoming cold call went something like this:

“Hello. I’m Adam. I’m calling from *****. Are you the home owner?”

Tiger Taz: “Yes, I am”

Adam: “How are you?”

T: “I’m very well, thanks Adam. What are you trying to sell me today?”
A: “I’m not trying to sell you anything.”

T: “I bet you are. Sorry, Adam, am I taking you off script? Do carry on…”

A: “We’re offering you a free survey that shows how much you could save by having solar panels. There’s no obligation.”

T: “Aah. So you want me to buy solar panels.”

A: “No. I want to offer you a free, no obligation survey.”

T: “…in the hope that I buy your solar panels.”

A: “That’s up to you. People choose.”

T: “Adam, if I have no intention of buying anything from you, there’s probably no point in wasting my time – or your time – with a survey, is there?”
A: “Probably not”

T: “So, why not just say ‘I’d like you to buy my solar panels and I’m offering a free survey first to see how much you’d save’?”
A: “Because I’m not trying to sell you the solar panels. I’m trying to offer you the survey.”

T: “But you only want me to take the survey to persuade me to buy the solar panels…”

A: *slightly raised voice* “only IF you want to!”

T: “We’re going around in circles, Adam, but I’m going to hang up now. Have a wonderful day and good luck duping the next person.”

Today, we happened to be working from home. We’re signed up with all those anti-cold calling services BT offers, have a separate business line, and still they come thick and fast. I understand BT can’t actually stop people from conducting “surveys”, which may be why the misleading patter has been adapted.
The point is, today Adam wasted our time and his, and the company he works for didn’t really earn any brownie points – quite the opposite.

Scrap pile

Adam’s call followed two cold emails and one text from different organisations fishing for business. None were properly targeted, none had bothered doing any research into us or our business, and all were about as welcome as a mosquito in a sleeping bag.

In our office, we have an unwritten rule to ‘scrap pile’ any organisations who hit us with poorly targeted, pushy, cold contacts, so every one of this morning’s darlings ruled themselves out of any future business from us. You might call it a shot in the foot.
Now, we know there are still plenty of people out there who are big advocates of cold calling to generate business. Here in the Tiger Den, we hate it – it’s pushy, obtrusive and there’s frequently too much spin before getting to the point. Not only that, but interrupting people’s days and leading them on a wild goose chase with all kinds of supposedly clever sales scripts stands a good chance of pissing them off. And is that good PR for the business in question? Absolutely not.
Consider these important points…

1) Do you really *need* to cold call? Now we’ve moved to an age of pull, rather than push communication, is it still the best way to generate sales?

2) If you do intend to cold call/email/text/LinkedIn message (yep – it really is happening, and it’s probably putting people off checking their LinkedIn mailboxes), do a bit of research first; address your target by name and be sure your product / services really could be of interest/benefit to them.

3) Don’t dress it up. Be honest. MLM folks, some of your colleagues are the worst culprits! Don’t try to disguise your offering and trick people into meeting with you with promises of an “exciting opportunity” or “business proposal” if you actually want them to join your network marketing team. If you’re doing this because you’re afraid people won’t want to talk to you if you tell the truth, there’s probably a big clue there for you!

4) What else could you be doing to attract people into your business who are generally interested? What are you doing on social media? Are you networking effectively? Are you using all available PR methods to get out there and talk about your offering and how it can help people?

5) How can you build trust and rapport so that people actively seek you out and want to do business with you?

6) The most important consideration of all! Would YOU want to receive your communication? Take a step back and read your script/email/text. Get a pal to read it as well – someone with no connection to your business. Is it engaging? Interesting? Genuine? Properly addressed and targeted? If it seems even slightly disingenuous, go back to the drawing board!

DISCLAIMER: No cold callers were harmed during the production of this blog, but two tigers did temporarily suffer raised hackles.

• PR isn’t all about press releases – it’s about the way the public perceives you and your brand, which includes presenting/speaking, media coverage, brand, newsletters, blogs, social media and pretty much any forward facing communication. If you need a bit of help – even if it’s honing your cold call scripts – get in touch! Email info@turquoisetiger.co.uk

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2 Replies to “The Trouble With Cold Contacts”

  1. LGBTQiA, 2 word’s: GENESIS 19! < they, porn industry, etc past – to date BROKE the moral code set forth by God! Globalists given Coming Order: global extermination by 2025 & It's gonna be a literal, human incomprehensible global bloodbath massacre & not even the word nightmare nor Crime's against humanity can scratch the surface.

    If any of you USA-global, TOP-down adult all connected as a whole asinine nucleus of a human species humanity THINK LITERALLY fighting THEM (judicially, legally & politically???) is a understated losing battle, then you're ALL SERIOUSLY MISTAKEN & THINK AGAIN! Because then it eventually Coming is going to be a LITERAL bloody, Russian roulette, fight & CEASING to the death!

    Governing agencies (whether military, so-called justice, USA's '430 PLUS' federal agencies, the so-called security agencies, White supremacy Antifa, TOP-down (political?) liberal's, $ Globalist's, $ Elite's, The LEFT, BLM (the group), USA's Congress – The Squad & Democratic Party, including speaker Nancy Pelosi, 535 individual member's of USA Congress, The Squad bitches, speaker Nancy Pelosi, like DOD-Lloyd James Austin/FBi – Christopher Asher Wray/CiA- William Joseph Burns/NSA – Paul Miki Nakasone/USA Government/DOJ/Deep State, Trilateral Commission, Bilderberg Group, the annual meetup Davos human rat's, Globalist's & elite's (web keyword research them & KNOW who they are, they all can't hide), Big Tech, etc fill in the blanks, BLM (the group), ALL The LEFT & ALL the publicly known & worse – those NON publicly known vast & various Syndicate's!

    The Bible (amidst ALL 66 book's) NO says same sex is okay. THEY 'out there' LIE & twist Holy text into fooling global masses like THEM = evil human wolves in sheep's clothing.

    HAVE BEEN for decade's – tick tock 'time' to date & until coming Judgment Day before Jesus, telling ALL USA – global humanity on this dying Earth = LGBTQiA, 2 word's: GENESIS 19! U rise 4 HIM (6 day’s) & 3 in 1 – 1 in 3 HT or spend eternity in Hell WISHING U had! WE CLEAR?!

    Fool’s pull out MLK Jr Day (annual Martin Luther King) out of the closest like some dusty, old Christmas decorating tree, POINT: you human’s AIN’T even hearing what that man, late, fellow human Brother, just another Son of Adam / Eve said > character, NOT color, ya getting ya C’s mixed up stuck on stupid.

    But hey, MLK, like (x) # amount before him (history), do the right thing (though imperfect human, yeah), & One just gets (!), yea, well, you know, how radio host Larry Elder says, ‘That’s how they roll’;

    Yea, well THEY (x) # amount on Coming, human incomprehensible, Holy, Reckoning, Judicial, Retributory / Retributionary, Scene of ALL Scene’s, 1st of 2, Day of Judgment are gonna ROLL their NON-self owned, eternal breath mist energy / soul / spirit a_s_ses straight directly into, (along with Lucifer / Satan the beast): human incomprehensible, eternal, sulfur scented & stenched, spaceless & limitless, Lake of Fire!

    Re: LGBTQiA, 2 word’s: GENESIS 19! William Bruce Jenner WILL BE AS HE WAS BORN, NOT OF HIS OWN CHOICE & SHALL DIE AS William Bruce Jenner, PERIOD!

    God destroyed Sodom & Gomorrah – Genesis 19 & you (?), LGBTQiA, (?) else think you’re gonna bring it back anewed? Huh, THINK AGAIN!

    Like exhibitedly other’s who chose i.f.w. – ill free will usage, thus, be Lucifer’s / Satan’s human court jester & bitch, & give that beast just something else to laugh at & an endless humor show.

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