BY NOW, many of you will have discovered the new Google email tabs. Great, you might think, how helpful of the Gmail guys to automatically filter my emails for me. That’s brilliant for business, isn’t it?
Notice the ‘promotions’ tab? How many of you send out e-marketing or newsletters? Chances are, your marketing promotions will now be dumped into this section. And honestly, how many people will check that tab on a regular basis? The very title makes it sound like a secondary spam filter!
On checking our promo tab this morning, we’ve already discovered a couple of magazines we subscribe to, an event invitation and some Chamber of Commerce alerts. Promotions? All of them? Really? Thank goodness we checked!
Here’s how to get rid of the tabs…
First, click the little ‘+’ button to the right hand side of the tabs.
After clicking the ‘+’ button a pop up will appear allowing you to uncheck as many tabs as you like AND revert back to the traditional (and, in our opinion FAR SUPERIOR) Gmail.
What if I want to keep my tabs?
If you decide you want to keep the tabs, but don’t want to miss important emails (such as Turquoise Tiger blog alerts), you can click on the ‘promotions’ tab, find an email from someone you want to keep seeing under your ‘primary’ emails tab, then drag and drop it into your primary inbox.
When you’ve done this, you’ll get an alert saying: “The conversation has been moved to ‘Primary’. Undo. Do this for future messages from firstname.lastname@example.org? Yes.” Click ‘yes’ and all future emails from your chosen email contact will be directed to the primary feed. Simples!
Make sure your customers know how to keep receiving your emails!
The uphill task, of course, will be letting your customers know they need to do this to continue receiving your emails in their ‘primary’ stream. So, share this blog on your social media sites as much as you can, tell people when you see them (you could even print copies of the instructions provided here to print out) and, of course, you can always email your list and HOPE they check their ‘promotions’ feed.
- What do you think to Google’s email tabs? Please leave us a response here, we’d love to hear your views – even if you disagree with us. *purr*