Monthly Archives: July 2013

A tab too far: why the new Gmail is bad for your business

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BY NOW, many of you will have discovered the new Google email tabs. Great, you might think, how helpful of the Gmail guys to automatically filter my emails for me. That’s brilliant for business, isn’t it? WRONG! Notice the ‘promotions’ … Continue reading

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Posted in Google, marketing, social media | 9 Comments

Social media ROI… the proof of the pudding!

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CAN anyone remember life BSM (Before Social Media)? Today, thousands of businesses across the UK are embracing it, but despite phenomenal uptake, in some quarters the rather cautious jury’s still out when it comes to its true marketing power, its … Continue reading

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Posted in PR | Leave a comment