This time, Facebook is creating a new Pages Feed with updates from all the pages we like, completely separate to our News Feed. It’s being rolled out now, so if you don’t already have it, you should see it soon. And if you don’t spot it straight away, look again… Facebook’s helpfully making it hard to find by burying it deep down under ‘Pages’ on the left hand column, rather than placing it next to News Feed.
Facebook explains it this way: “Your News Feed is the place where you’re going to be able to find the most engaging content. The Pages Feed is for all the other interesting content you might want to read from pages that you like or subscribe to.”
How can Facebook possibly assume that updates from our Facebook friends are more engaging than updates from pages we like? It’s very new, so the jury’s out, but there are already big, fat, glaring issues as far as this tiger’s concerned!
All pages aren’t created equal
The thing is, all pages aren’t created equal. Some are information portals, some are charities, some are organisations trying to share their expertise and advice with an audience eager to learn and some are big businesses, with lots of cash to play with, who don’t quite understand the ‘SOCIAL’ in ‘social media’ and pump their very commercial pages full of sales messages.
Maybe I’m being far too simplistic, but I don’t believe Facebook’s latest tweak will do anything other than create an ‘us and them’ divide between personal feeds and pages.
Many of those pages are actually more of an ‘us’ than a ‘them’! We want updates from pages we like to appear in our News Feeds; we don’t want the charities and smaller organisations to have to fork out cash they can ill afford to “promote” their information with us, and we don’t want them to be stuck in a Pages Feed we have to find somewhere else.
It’s been harder and harder to gain interaction on pages since Facebook’s last interference; updates have been appearing less and less in people’s News Feeds (unless they’re paid for!) and I’m not sure creating a separate Pages Feed will help.
Maybe I’m being cynical, but if the previous wave of changes was genuinely devised to create a more pleasurable Facebook experience, page owners wouldn’t have to pay to “promote” their posts, would they?.
Although I do agree that the big boys who want to bombard us with sales messages SHOULD pay for advertising (or just push off, because we don’t want to see that on social media, thank you), I don’t believe ANYONE should pay for providing interesting, engaging, fun content, or be pushed out of the News Feed.
Come on Facebook, be fair and give us simple choices! One newsfeed – for pages we like AND people we like – with ALL the updates; it should be up to us to choose what we like and where we see it, not Facebook!
- What do you think? Is Facebook getting too big for its boots? Will people vote with their feet and sink all their efforts into LinkedIn, G+ and Twitter? Have Facebook’s page changes affected your engagement? Please do share this blog and leave us a comment!