US Tigers pride ourselves on authenticity. We like to be transparent and we like the businesses we work with to understand exactly what we’re doing for them.

That’s how it should be, right? See no evil, speak no evil, hear no evil… just concentrate on the good stuff.

So, it seems astounding that we should come under fire from some quarters of the business world for revealing too much. Apparently, when we tell you how social media works, how to generate positive PR for your business or even how to write a blog, we’re letting out too many trade secrets.

Some businesses (who will remain nameless here) reckon we should be keeping our cat traps shut. Why? If we show our potential clients how to do something, they’ll go away and do it themselves, thus doing marketing agencies out of a job.

Now we know how Penn and Teller felt when they feared being kicked out of the Magic Circle!

Thing is, we wholeheartedly disagree, right to the bottoms of our stripey paws. Maybe it’s too simplistic, but we look at it this way… we know how basic accounting works, but do we do it ourselves? No! Why? Well, we might want to understand the mechanism and know what we’re paying for, but we’d rather spend our time doing what we do best and concentrating on our core business. We’d rather be working with our clients to improve their businesses than messing about with numbers; we leave that to our accountant.

Lightbulb moments

When we first started delivering workshops and seminars on social media, we couldn’t quite understand what all the fuss was about. Why were so many people getting those lightbulb moments and wanting to work with us when there were so many social media experts out there far longer in the tooth than us?

It soon became clear. Many of our delegates had been on social media workshops before, yet they still turned up to ours. Why? Almost every person we spoke to said previous courses had left them feeling blinded by science and even more confused. We don’t work like that… we like to explain exactly how it all works and demystify the process. It’s not rocket science, and we don’t believe those in the know should be turning it into one.


For us, authenticity is key to any business… and that includes our own! That’s one of the reasons we started working with Something Beckons; they have similar values to us and we have complementary skill sets. We both had people asking us to unveil the secrets of online marketing, so we decided to run social media workshops together. LimeStripes – a blend of both our brands – was born.

When we work together as LimeStripes, we make sure everyone goes away with a clear action plan. If anyone’s stuck, we work with them until they understand. We give our delegates easy-to-understand work books to take away with them and they even get free access to our online LimeStripes academy – a members-only area where they can exchange ideas, ask questions and get help from others who’ve been on LimeStripes workshops. We’re making it as easy and hassle free as we can. No secrets. No rocket science. No mystery.

So, to those businesses who feel we’re giving away too much, maybe you should take a long, hard look at your own morals. Why did you get into this line of work in the first place if you didn’t want to help other businesses as much as possible? It may be news to you, but that’s what they pay you for!


4 Replies to “What’s wrong with telling the truth?”

  1. Yes, it’s good to empower people and to enable them to be able to do what they can. It is good to make things clear and it is not good to consider knowledge is power. Sharing knowledge doesn’t mean you will miss out on business, you are more likely to gain custom, as time goes by, people become busier and don’t always have time to work on marketing or social media themselves. When those people look for help they’re more likely to head to the people they are sure know what they’re talking about 🙂

  2. What you are doing is absolutely the right approach and the fact others are reacting to you in this way is just confirmation! People feel threatened when they know they are doing something they shouldn’t, or not to the best of their abilities, otherwise they wouldn’t be worried. People don’t stand for being bamboozled any more, they want to truth and to work with people who are authentic and you scrummy tigers must have the suits shaking in their boots! 🙂 Keep up the good work lovelies! 🙂

  3. Wholeheartedly agree with you tigers. I like to adopt a similar approach with my clients – sharing, empowering and encouraging. Mostly because it’s fun and rewarding – but surely it also goes without saying that by making PR and social media more accessible, business owners and managers are more likely to see the real value that PR can bring as their business grows. Hence more likely to find the resources to invest in the longer term – that’s how wonderful partnership can grow. IMHO any companies digging their heels in and trying to ‘protect trade secrets’ are not moving with the times….

Leave a Reply

Your email address will not be published. Required fields are marked *